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DTSTART:20220419T170000Z
DTEND:20220419T180000Z
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SUMMARY:VIRTUAL WiSTEMM Series | How to Create a Strategic Roadmap with Teresa Cain | Presented by Burns & McDonnell
DESCRIPTION:Roadmapping is a way to communicate a product or organizational strategy in a meaningful way\, both inside and outside the organization.  Strategic roadmaps are more than a timeline   they are a methodical way to balance both financial impact with strategic fit for product features and long-term vision.  Strategic roadmaps come in many shapes and sizes   but usually reflect multi-year visions.  In this powerful session on creating a strategic roadmap for any audience\, you will learn how to:  \n\n\n	Create a product vision\n	Research user personas\n	Perform competitive research\n	Gain industry knowledge\n	Create a strategic roadmap\n	Sell your strategic vision!\n\n\n\nWiSTEMM Series Presented By:\n\n\n\n \n\n\n\nTeresa Cain is a passionate and empathetic technology executive with over 15 years overseeing global product and user experience teams. Teresa has diverse experience leading product management\, product design\, research\, strategy and innovation in B2B and B2C markets. \n\n\n\nTeresa is currently the Director of Product and UX at TreviPay\, where she drives product vision\, strategy and user experience for a B2B financial technology SaaS platform. She is also the Founder and CEO of Lucid Startup Consulting\, a firm focused on advising strategy and vision for start-up organizations. \n\n\n\nTeresa is passionate about giving back to the community and currently sits on the Corporate Advisory Council for Central Exchange. She also sits as an Advisor on DevStride\, a strategic enterprise agile planning solution that provides flexible modeling\, disciplined process\, and deep insight to its users.\n\n \nTeresa has a passion for learning and completed an Executive Education program focused on Product Strategy at Northwestern University's Kellogg School of Management and is currently finishing her Executive MBA at Rockhurst University and her Master of Science in Integrated Innovation for Products and Services at Carnegie Mellon University.  Prior to her role at TreviPay\, Teresa led product strategy for Service Management Group\, a customer experience solution focused on loyalty\, text analytics\, and social feedback. She has also held several product leadership roles in healthcare technology at Netsmart Technologies\, electronic imaging at Lexmark\, formerly Perceptive Software and financial technology organizations H&R Block and DST Systems.
X-ALT-DESC;FMTTYPE=text/html:<p><br />\n<span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#111827\;">Roadmapping&nbsp\;is a way to&nbsp\;communicate a product or organizational strategy in a&nbsp\;meaningful way\, both inside and&nbsp\;outside the organization.&#8203\; Strategic roadmaps are more than a&nbsp\;timeline &ndash\; they are a methodical way&nbsp\;to balance both financial impact with&nbsp\;strategic fit for product features and&nbsp\;long-term vision.&#8203\; Strategic roadmaps come in many&nbsp\;shapes and sizes &ndash\; but usually reflect&nbsp\;multi-year visions.&#8203\; In this powerful session on creating a strategic roadmap for any audience\, you will learn how to:&nbsp\;&#8203\;</span></span></span></p>\n\n<ul>\n	<li style="margin-top:0in\;margin-right:0in\;margin-bottom:0in\;vertical-align:baseline\;user-select:text\;-webkit-user-drag:none\;touch-action:pan-x pan-y\;overflow-wrap:break-word\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#111827\;">Create a product vision</span></span></span></li>\n	<li style="margin-top:0in\;margin-right:0in\;margin-bottom:0in\;vertical-align:baseline\;user-select:text\;-webkit-user-drag:none\;touch-action:pan-x pan-y\;overflow-wrap:break-word\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#111827\;">Research user personas</span></span></span></li>\n	<li style="margin-top:0in\;margin-right:0in\;margin-bottom:0in\;vertical-align:baseline\;user-select:text\;-webkit-user-drag:none\;touch-action:pan-x pan-y\;overflow-wrap:break-word\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#111827\;">Perform competitive research</span></span></span></li>\n	<li style="margin-top:0in\;margin-right:0in\;margin-bottom:0in\;vertical-align:baseline\;user-select:text\;-webkit-user-drag:none\;touch-action:pan-x pan-y\;overflow-wrap:break-word\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#111827\;">Gain industry knowledge</span></span></span></li>\n	<li style="margin-top:0in\;margin-right:0in\;margin-bottom:0in\;vertical-align:baseline\;user-select:text\;-webkit-user-drag:none\;touch-action:pan-x pan-y\;overflow-wrap:break-word\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#111827\;">Create a strategic roadmap</span></span></span></li>\n	<li style="margin-top:0in\;margin-right:0in\;margin-bottom:0in\;vertical-align:baseline\;user-select:text\;-webkit-user-drag:none\;touch-action:pan-x pan-y\;overflow-wrap:break-word\;"><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#111827\;">Sell your strategic vision!</span></span></span></li>\n</ul>\n<br />\n<span style="font-size:16px\;"><span style="font-family:arial\;"><strong>WiSTEMM Series Presented By:<br />\n<img alt="" height="66" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/9235/Image/Logos/burnsandmcdonnell.png" style="width: 300px\; height: 66px\;" width="300" /></strong></span></span><br />\n<span style="font-size:16px\;"><span style="font-family:arial\;">&nbsp\;</span></span>\n\n<hr /><br />\n<img alt="" height="250" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/9235/Image/Headshots/TeresaCainSquare.jpg" style="width: 250px\; height: 250px\; margin: 5px 10px\; float: left\;" width="250" /><span style="font-size:16px\;"><span style="font-family:arial\;"><a href="https://www.linkedin.com/in/cainteresa">Teresa Cain</a></span></span><span style="color:#111827\;"><span style="font-family:segoe ui\,sans-serif\;"><span style="font-size:13.5pt\;">&nbsp\;<span style="font-size:16px\;"><span style="font-family:arial\;">is a passionate and empathetic technology executive with over 15 years overseeing global product and user experience teams. Teresa has diverse experience leading product management\, product design\, research\, strategy and innovation in B2B and B2C markets. </span></span></span></span></span><br />\n<br />\n<span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#111827\;">Teresa is currently the Director of Product and UX at <a href="https://www.trevipay.com/">TreviPay</a>\, where she drives product vision\, strategy and user experience for a B2B financial technology SaaS platform. She is also the Founder and CEO of Lucid Startup Consulting\, a firm focused on advising strategy and vision for start-up organizations. </span><br />\n<br />\n<span style="color:#111827\;">Teresa is passionate about giving back to the community and currently sits on the Corporate Advisory Council for Central Exchange. She also sits as an Advisor on <a href="https://www.devstride.com/">DevStride</a>\, a strategic enterprise agile planning solution that provides flexible modeling\, disciplined process\, and deep insight to its users.</span></span></span><br />\n&nbsp\;\n<p><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color: rgb(17\, 24\, 39)\;">Teresa has a passion for learning and completed an Executive Education program focused on Product Strategy at Northwestern University&rsquo\;s Kellogg School of Management and is currently finishing her Executive MBA at Rockhurst University and her Master of Science in Integrated Innovation for Products and Services at Carnegie Mellon University.&nbsp\;</span></span></span><span style="font-size:16px\;"><span style="font-family:arial\;"><span style="color:#111827\;">&nbsp\;</span><span style="color:#111827\;">Prior to her role at TreviPay\, Teresa led product strategy for Service Management Group\, a customer experience solution focused on loyalty\, text analytics\, and social feedback. She has also held several product leadership roles in healthcare technology at Netsmart Technologies\, electronic imaging at Lexmark\, formerly Perceptive Software and financial technology organizations H&amp\;R Block and DST Systems.</span></span></span></p>\n
LOCATION:Virtual via Zoom - access this program remotely from your computer\, tablet\, or smartphone + dial-in available.
UID:e.9235.24743
SEQUENCE:3
DTSTAMP:20260502T134131Z
URL:http://centralexchange.memberzone.com/events/details/virtual-wistemm-series-how-to-create-a-strategic-roadmap-with-teresa-cain-presented-by-burns-mcdonnell-24743
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