VIRTUAL WiSTEMM Series | How to Create a Strategic Roadmap with Teresa Cain | Presented by Burns & McDonnell
Roadmapping is a way to communicate a product or organizational strategy in a meaningful way, both inside and outside the organization. Strategic roadmaps are more than a timeline – they are a methodical way to balance both financial impact with strategic fit for product features and long-term vision. Strategic roadmaps come in many shapes and sizes – but usually reflect multi-year visions. In this powerful session on creating a strategic roadmap for any audience, you will learn how to:
- Create a product vision
- Research user personas
- Perform competitive research
- Gain industry knowledge
- Create a strategic roadmap
- Sell your strategic vision!
WiSTEMM Series Presented By:
Teresa Cain is a passionate and empathetic technology executive with over 15 years overseeing global product and user experience teams. Teresa has diverse experience leading product management, product design, research, strategy and innovation in B2B and B2C markets. Teresa is currently the Director of Product and UX at TreviPay, where she drives product vision, strategy and user experience for a B2B financial technology SaaS platform. She is also the Founder and CEO of Lucid Startup Consulting, a firm focused on advising strategy and vision for start-up organizations.
Teresa is passionate about giving back to the community and currently sits on the Corporate Advisory Council for Central Exchange. She also sits as an Advisor on DevStride, a strategic enterprise agile planning solution that provides flexible modeling, disciplined process, and deep insight to its users.
Teresa has a passion for learning and completed an Executive Education program focused on Product Strategy at Northwestern University’s Kellogg School of Management and is currently finishing her Executive MBA at Rockhurst University and her Master of Science in Integrated Innovation for Products and Services at Carnegie Mellon University. Prior to her role at TreviPay, Teresa led product strategy for Service Management Group, a customer experience solution focused on loyalty, text analytics, and social feedback. She has also held several product leadership roles in healthcare technology at Netsmart Technologies, electronic imaging at Lexmark, formerly Perceptive Software and financial technology organizations H&R Block and DST Systems.
Date and Time
Tuesday Apr 19, 2022
12:00 PM - 1:00 PM CDT
Location
Virtual via Zoom - access this program remotely from your computer, tablet, or smartphone + dial-in available.
Fees/Admission
$0.00 Members Interested in becoming a CX Member? Read more about membership here and be our guest for up to two CX Programs or Exchange Circles.
$25.00 Nonmembers
No refunds.
Contact Information
Carrie Taylor
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